Building future-proof communities
why communities?
The customer relationship is under pressure.
In today's competitive landscape, it is harder and harder to retain customers. Brands are fighting for the customer's share of wallet and share of attention, but traditional loyalty programs struggle to keep customers engaged.
With OG Studio we build future-proof communities that increase customer lifetime value and reduce marketing, innovation and customer acquisition costs
01
Grow your P&L
commitment
Increase customer life time value
Future proof communities increase your customer's loyalty. Leading to higher CLTV, more profitable clients and more sales.
marketing
Reduce customer acquisition costs
Future proof communities turn customers into ambassadors. Those ambassadors want to be involved in co-creation and are dying to give their feedback while also attracting new clients through word of mouth.
loyalty margin
Increase your loyalty margin
Future-proof communities step away from a transactional, discount-based, and reward community members with rewards high in perceived value that don't necessarily eat your margin away.
02
3 problems with existing loyalty programs
Emotion
Lack of integrated customer view
Loyalty programs focus mostly on commercial data but fail to capture brand engagement in general.
incentives
Lack of rewarding incentives
Loyalty programs fail to retain customers as the relationship they foster is very transactional (buy X for Y points for Z discount), instead of emotional. (While research shows that discounts are not an appealing USP for a loyalty program).
loyalty margin
Increase your loyalty margin
Future-proof communities step away from a transactional, discount-based, and reward community members with rewards high in perceived value that don't necessarily eat your margin away.
emotion
Lack of integrated customer view
Loyalty programs focus mostly on commercial data but fail to capture brand engagement in general.
incentives
Lack of rewarding incentives
Loyalty programs fail to retain customers as the relationship they foster is very transactional (buy X for Y points for Z discount), instead of emotional. (While research shows that discounts are not an appealing USP for a loyalty program).
03
Future proof communities
identity
Future proof communities are Identity driven
They exist around a shared passion or common interest where every member has a member profile, status and community inventory.
engagement
Future proof communities are Engagement Driven
They reward omnichannel engagement and time spent with the brand (including non-commercial time). Engagement is fostered around gamified journeys, rewards are experiential and linked to the community member's identity.
Multiplayer
Future proof communities are Multiplayer
Communities bring people together and evolve around mutual value creation. Mutual value creation for the community but also within an ecosystem of partners.